Hospitals - 3 ways to Make Sure Your Brand Attracts talented Doctors

 

1. Make Sure Your Investments in Personal Growth, Training, and Learning of Health Workers Are Visible

The modern medical doctor is scared of being left behind when it comes to their professional development. They know that the only constant during their career will be change. The speed of technology advancement and the progress of new professional standards will ensure that every industry especially the medical field will undergo change..

It is, therefore, vital to demonstrate that your firm supports and promotes the professional development of its employees. Several Medical Colleges and Hospitals are among the World’s Most Attractive Employers for Medical Doctors not because of high remuneration these organizations provide but because they are clearly associated with employee development. They provide challenging work, professional training and development, a good reference for a future career, and a clear path for advancement.

Not only will this help you to attract better talent, investments in professional development will of course allow your employees to remain at the top of their game and secure you stay competitive too.

2. Make Your Purpose Greater Than the Products and Services You Offer

Physicians want their jobs to mesh with their personal beliefs and enhance their efforts to do good in their community. As a result, the best-performing doctors are the ones that successfully talk about purpose and values over products and services.

For example, Royal National Orthopaedic Hospital has really taken this strategy to heart. They announced **drum roll please** this year’s Buttercup walk raised over £40,000 for the RNOH! The event saw hundreds of people turn out for the event raising money towards vital new facilities and services for the hospital’s patients. Despite the occasional rain shower it was a great day enjoyed by patients, families and staff. This lets others know that if you work with them, not only will you be doing well, but also doing good. This is a powerful tool not only to attract the best talent but also to enhance internal engagement.

3. Employers Positioned Around Innovation Equal Success

In the current economy, many in the industry claim to be innovative; it’s almost a catch-all buzzword. But when it comes to attracting the best doctors, it’s not enough to say your firm is innovative; you have to tell real stories and display real examples for talent to believe in it.

Don't Stop at Giving Just a Job but Give Them a Life Instead